MIGROS vs. COOP

Switzerland’s “Good to know” Premise: The Swiss population is split in: “Migros-Kinder” and “Coop-Kinder”, or in English “Migros children” and “Coop children”. The reason is very simple: Migros and Coop are the biggest and oldest supermarket companies in Switzerland and people usually buy either at Coop or at Migros. The preferences to the one orContinue reading “MIGROS vs. COOP”